{"id":14122,"date":"2025-04-30T12:34:58","date_gmt":"2025-04-30T16:34:58","guid":{"rendered":"https:\/\/thediversitymovement.com\/?p=14122"},"modified":"2025-04-30T12:34:58","modified_gmt":"2025-04-30T16:34:58","slug":"greg-boone-ai-impact-marketing-inclusive-strategies","status":"publish","type":"post","link":"https:\/\/thediversitymovement.com\/greg-boone-ai-impact-marketing-inclusive-strategies\/","title":{"rendered":"Q&#038;A with Greg Boone: AI\u2019s Impact on Marketing and Inclusive Strategies"},"content":{"rendered":"<p><button id=\"listenButton1\" class=\"responsivevoice-button\" type=\"button\" value=\"Play\" title=\"ResponsiveVoice Tap to Start\/Stop Speech\"><span>&#128266; Listen to this article<\/span><\/button>\n        <script>\n            listenButton1.onclick = function(){\n                if(responsiveVoice.isPlaying()){\n                    responsiveVoice.cancel();\n                }else{\n                    responsiveVoice.speak(\"Artificial intelligence (AI) is transforming the workplace, and nowhere is AI\u2019s impact clearer than in the marketing industry. In a recent global survey by McKinsey, 42% of companies reported using AI tools in marketing and sales\u2014more than any other business function.\u00a0 Greg Boone, newly appointed CEO of digital marketing and branding agency Walk West, is an industry leader who says, \u201cI\u2019m AI serious, so get AI curious.\u201d Named by NC Tech as tech executive of the year in 2018, Boone believes AI should be used responsibly and strategically to enhance, not replace, human ingenuity. He and his Walk West team are leveraging AI-powered tools to streamline processes, improve real-time collaboration and ensure efficient time management.\u00a0\u00a0 Boone recently sat down with Amber Keister, Content Strategist at The Diversity Movement, to discuss how marketers\u2014and organizational leaders\u2014can navigate this new era with innovation and integrity.\u00a0 Amber Keister:\u00a0Marketing and creative services are leading industries in adopting artificial intelligence. How do you see AI transforming the marketing industry? In other words, how big a deal is this?\u00a0 Greg Boone: AI is a massive deal in marketing. It has been used behind the scenes for years in paid media and other areas. The rise of generative AI has democratized intelligence, making it accessible to everyone. But it\u2019s not just transforming marketing\u2014it\u2019s changing every business, profession, and life.\u00a0 Marketing always adapts to consumer behavior. The pandemic accelerated e-commerce adoption, and AI is following a similar pattern. As people integrate AI into their daily lives and jobs, they will expect marketing to meet them where they are. This will transform how we go to market, advertise, and attract customers.\u00a0\u00a0 For example, marketers have aimed for hyper-personalization at scale for the last 10 to 15 years. Now, with AI, we can move beyond general personas to truly individualized marketing. Instead of targeting broad groups, AI allows us to tailor content and messaging to individuals based on their specific preferences and behaviors.\u00a0\u00a0 You\u2019d be foolish to not use these tools, number one, because of the productivity gains that allow marketers to create content at scale, and number two, to know what consumers really want. The tools are here to actually bring hyper-personalization to scale, and I think it\\'s going to radically transform marketing for the better.\u00a0 Amber Keister:\u00a0Can you give me an example of hyper-personalization?\u00a0 Greg Boone:\u00a0Let\u2019s say you\u2019re a B2B marketer targeting a specific industry and role. AI enables you to gather real-time insights about an individual\u2014what they post on social media, what they engage with\u2014and craft highly personalized emails, campaigns, or social posts in seconds. Instead of using broad personas, AI allows marketers to create messages that directly reflect what an individual has shared publicly.\u00a0 It applies to e-commerce as well. If I wear a size 14 shoe, I don\u2019t want ads for shoes that don\u2019t come in my size. Similarly, a grocery store shouldn\u2019t send meat promotions to a vegan. AI allows brands to understand customers on a deeper level, finally achieving the long-discussed goal of true personalization.\u00a0 Amber Keister:\u00a0Let\u2019s shift to inclusive marketing as Walk West has been a leader in this space. A major concern with AI is built-in bias. How do you ensure inclusivity when using AI marketing tools?\u00a0 Greg Boone:\u00a0Bias in AI isn\u2019t surprising because AI is trained on data created by humans, and humans have biases. The key is acknowledging this and ensuring that there\u2019s a human in the loop to review and refine AI-generated content. As that is happening, that person is educating the machine, training it to be less biased. But you also have to educate your team to spot bias in AI-generated content.\u00a0\u00a0 Amber Keister:\u00a0That\u2019s a great point. Even as we use these tools and integrate them more in our daily work, we need to be aware of inclusive bias. We have to review what the AI gives us.\u00a0 Greg Boone:\u00a0AI can also serve as a bias checker in real-time. For example, if I\u2019m unsure about inclusive language, I can use an AI tool trained on diversity principles to review my message and suggest improvements. Tools like Gemini in Google Workspace already offer this functionality, helping users refine their language before sending an email or publishing content.\u00a0 Often, people are more willing to take advice from the machine, rather than another person, because AI feedback eliminates shame or embarrassment. When a machine corrects us, there\u2019s no fear of judgment, making it easier to accept and learn from the feedback.\u00a0 People like to knock the machine, but it can, at times, make us more human. For example, if you say \u201cplease\u201d and \u201cthank you\u201d in your gen AI prompts, you tend to get better responses. That behavior will then transfer to your human conversations. A lot of times on Slack, messages, and text, we\u2019re more informal, even rude. Now, people are realizing that their interpersonal communication has improved, because they\u2019ve gotten into the habit of saying \u201cplease\u201d and \u201cthank you.\u201d\u00a0 Amber Keister:\u00a0What about authentic storytelling\u2014a cornerstone of marketing? How can marketers maintain authenticity while increasingly relying on AI?\u00a0 Greg Boone:\u00a0Marketers need to focus on what makes us human. AI can handle repetitive tasks, but creativity, compassion, critical thinking, collaboration, and communication remain uniquely human strengths.\u00a0 One of AI\u2019s greatest benefits is flipping the time equation. Knowledge workers spend 50\u201360% of their time searching for information, copying and pasting, or reformatting data. None of that is truly creative or authentic work. If AI can automate those mundane tasks, marketers gain 10 to 20 more hours per week to focus on strategy, storytelling, and human connection. By offloading routine work to AI, marketers can invest more time in crafting compelling narratives, engaging with customers, and fostering real relationships.\u00a0 Think about it: What makes us human? What makes us more authentic? It\\'s not doing busy work. Authentic storytelling isn\u2019t about avoiding AI\u2014it\u2019s about using it to enhance creativity and move from the mundane to the mind-blowing.\u00a0 Amber Keister:\u00a0That\\'s a great way to approach the technology, using AI to create more time for high-level, creative work. Is there anything you\u2019d like to add about marketing innovation?\u00a0 Greg Boone:\u00a0By the end of 2025, hiring managers in marketing and other fields will be evaluating job candidates based on how effectively they use AI to improve productivity.\u00a0\u00a0 The idea that someone is more authentic and more human because they don\u2019t use AI is a false narrative. If you refuse to use AI, you\u2019ll be highly unproductive, spending time in front of your computer instead of making authentic human connections. Imagine if you had more time for lunches, water cooler conversations, or quick phone calls.\u00a0 Another critical factor is the intersection of employee experience (EX) and customer experience (CX). You can\u2019t deliver great customer experiences if your employees don\u2019t have the tools and resources to succeed. AI provides opportunities to enhance employee training, streamline operations, and create a more engaging workplace culture.\u00a0 The biggest challenge right now isn\u2019t AI capability\u2014it\u2019s adoption. Organizations struggle to implement AI effectively because their teams resist change. As much as I talk about hyper-personalization, increased creativity, and better customer experience\u2014AI is not being integrated fast enough. If leaders don\u2019t bring their entire organization up to speed, they won\\'t ever get there.\u00a0\u00a0\u00a0 Amber Keister:\u00a0That\u2019s an important point. Some companies are still hesitant to embrace AI.\u00a0 Greg Boone:\u00a0And they don\u2019t have a lot of time. The AI tsunami is coming, whether businesses see it yet or not. The \u201cearthquake\u201d happened two years ago with the rise of generative AI. If you\u2019re standing on the beach waiting to see the wave, it\u2019ll be too late. Now is the time to act.\u00a0\u00a0 To discover how senior leaders, managers, and HR professionals can proactively shape an AI-powered workplace that fosters trust, inclusion, and connection, watch \u201cThe People Impact of AI: Does AI Help or Harm Employee Engagement?\u201d available now, on-demand. Greg Boone and other webinar panelists will discuss strategies to maximize AI\u2019s benefits, while safeguarding engagement, well-being, and workplace relationships.\u00a0\", \"US English Male\");\n                }\n            };\n        <\/script>\n    <\/br><br \/>\n<span data-contrast=\"none\">Artificial intelligence (AI) is transforming the workplace, and nowhere is AI\u2019s impact clearer than in the marketing industry. In a recent global <\/span><a href=\"https:\/\/www.mckinsey.com\/capabilities\/quantumblack\/our-insights\/the-state-of-ai\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">survey by McKinsey<\/span><\/a><span data-contrast=\"none\">, 42% of companies reported using AI tools in marketing and sales\u2014more than any other business function.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-14014 alignleft lazyload\" data-src=\"https:\/\/thediversitymovement.com\/wp-content\/uploads\/2025\/03\/Greg-300x300.png\" alt=\"Greg Boone headshot\" width=\"300\" height=\"300\" data-srcset=\"https:\/\/thediversitymovement.com\/wp-content\/uploads\/2025\/03\/Greg-300x300.png 300w, https:\/\/thediversitymovement.com\/wp-content\/uploads\/2025\/03\/Greg-1024x1024.png 1024w, https:\/\/thediversitymovement.com\/wp-content\/uploads\/2025\/03\/Greg-150x150.png 150w, https:\/\/thediversitymovement.com\/wp-content\/uploads\/2025\/03\/Greg-768x768.png 768w, https:\/\/thediversitymovement.com\/wp-content\/uploads\/2025\/03\/Greg-400x400.png 400w, https:\/\/thediversitymovement.com\/wp-content\/uploads\/2025\/03\/Greg-600x600.png 600w, https:\/\/thediversitymovement.com\/wp-content\/uploads\/2025\/03\/Greg-100x100.png 100w, https:\/\/thediversitymovement.com\/wp-content\/uploads\/2025\/03\/Greg.png 1080w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><\/p>\n<p><a href=\"https:\/\/walkwest.com\/our-team\/greg-boone\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Greg Boone<\/span><\/a><span data-contrast=\"none\">, newly appointed CEO of digital marketing and branding agency <\/span><a href=\"https:\/\/walkwest.com\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Walk West<\/span><\/a><span data-contrast=\"none\">, is an industry leader who says, \u201cI\u2019m AI serious, so get AI curious.\u201d Named by NC Tech as tech executive of the year in 2018, Boone believes AI should be used responsibly and strategically to enhance, not replace, human ingenuity. He and his Walk West team are leveraging AI-powered tools to streamline processes, improve real-time collaboration and ensure efficient time management.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Boone recently sat down with Amber Keister, Content Strategist at The Diversity Movement, to discuss how marketers\u2014and organizational leaders\u2014can navigate this new era with innovation and integrity.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p aria-level=\"4\"><b><i><span data-contrast=\"none\">Amber Keister:<\/span><\/i><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:319,&quot;335559739&quot;:319}\">\u00a0<\/span><span data-contrast=\"auto\">Marketing and creative services are leading industries in adopting artificial intelligence. How do you see AI transforming the marketing industry? In other words, how big a deal is this?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p aria-level=\"4\"><b><i><span data-contrast=\"none\">Greg Boone:<\/span><\/i><\/b> <span data-contrast=\"auto\">AI is a massive deal in marketing. It has been used behind the scenes for years in paid media and other areas. The rise of generative AI has democratized intelligence, making it accessible to everyone. But it\u2019s not just transforming marketing\u2014it\u2019s changing every business, profession, and life.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Marketing always adapts to consumer behavior. The pandemic accelerated e-commerce adoption, and AI is following a similar pattern. As people integrate AI into their daily lives and jobs, they will expect marketing to meet them where they are. This will transform how we go to market, advertise, and attract customers.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">For example, marketers have aimed for hyper-personalization at scale for the last 10 to 15 years. Now, with AI, we can move beyond general personas to truly individualized marketing. Instead of targeting broad groups, AI allows us to tailor content and messaging to individuals based on their specific preferences and behaviors.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">You\u2019d be foolish to not use these tools, number one, because of the productivity gains that allow marketers to create content at scale, and number two, to know what consumers really want. The tools are here to actually bring hyper-personalization to scale, and I think it&#8217;s going to radically transform marketing for the better.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p aria-level=\"4\"><b><i><span data-contrast=\"none\">Amber Keister:<\/span><\/i><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:319,&quot;335559739&quot;:319}\">\u00a0<\/span><span data-contrast=\"auto\">Can you give me an example of hyper-personalization?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p aria-level=\"4\"><b><i><span data-contrast=\"none\">Greg Boone:<\/span><\/i><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:319,&quot;335559739&quot;:319}\">\u00a0<\/span><span data-contrast=\"auto\">Let\u2019s say you\u2019re a B2B marketer targeting a specific industry and role. AI enables you to gather real-time insights about an individual\u2014what they post on social media, what they engage with\u2014and craft highly personalized emails, campaigns, or social posts in seconds. Instead of using broad personas, AI allows marketers to create messages that directly reflect what an individual has shared publicly.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">It applies to e-commerce as well. If I wear a size 14 shoe, I don\u2019t want ads for shoes that don\u2019t come in my size. Similarly, a grocery store shouldn\u2019t send meat promotions to a vegan. AI allows brands to understand customers on a deeper level, finally achieving the long-discussed goal of true personalization.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p aria-level=\"4\"><b><i><span data-contrast=\"none\">Amber Keister:<\/span><\/i><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:319,&quot;335559739&quot;:319}\">\u00a0<\/span><span data-contrast=\"auto\">Let\u2019s shift to inclusive marketing as Walk West has been a leader in this space. A major concern with AI is built-in bias. How do you ensure inclusivity when using AI marketing tools?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p aria-level=\"4\"><b><i><span data-contrast=\"none\">Greg Boone:<\/span><\/i><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:319,&quot;335559739&quot;:319}\">\u00a0<\/span><span data-contrast=\"auto\">Bias in AI isn\u2019t surprising because AI is trained on data created by humans, and humans have biases. The key is acknowledging this and ensuring that there<\/span><span data-contrast=\"auto\">\u2019s a human in the loop to review and refine AI-generated content. As that is happening, that person is educating the machine, training it to be less biased. But you also have to educate your team to spot bias in AI-generated content.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p aria-level=\"4\"><b><i><span data-contrast=\"none\">Amber Keister:<\/span><\/i><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:319,&quot;335559739&quot;:319}\">\u00a0<\/span><span data-contrast=\"auto\">That\u2019s a great point. Even as we use these tools and integrate them more in our daily work, we need to be aware of inclusive bias. We have to review what the AI gives us.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p aria-level=\"4\"><b><i><span data-contrast=\"none\">Greg Boone:<\/span><\/i><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:319,&quot;335559739&quot;:319}\">\u00a0<\/span><span data-contrast=\"auto\">AI can also serve as a <\/span><span data-contrast=\"auto\">bias checker in real-time. For example, if <\/span><span data-contrast=\"auto\">I\u2019m unsure about inclusive language, I can use an AI tool trained on diversity principles to review my message and suggest improvements. Tools like Gemini in Google Workspace already offer this functionality, helping users refine their language before sending an email or publishing content.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Often, people are more willing to take advice from the machine, rather than another person, because AI feedback eliminates shame or embarrassment. When a machine corrects us, there\u2019s no fear of judgment, making it easier to accept and learn from the feedback.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">People like to knock the machine, but it can, at times, make us more human. For example, if you say \u201cplease\u201d and \u201cthank you\u201d in your gen AI prompts, you tend to get better responses. That behavior will then transfer to your human conversations. A lot of times on Slack, messages, and text, we\u2019re more informal, even rude. Now, people are realizing that their interpersonal communication has improved, because they\u2019ve gotten into the habit of saying \u201cplease\u201d and \u201cthank you.\u201d<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p aria-level=\"4\"><b><i><span data-contrast=\"none\">Amber Keister:<\/span><\/i><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:319,&quot;335559739&quot;:319}\">\u00a0<\/span><span data-contrast=\"auto\">What about <\/span><span data-contrast=\"auto\">authentic storytelling\u2014a cornerstone of marketing? How can marketers <\/span><span data-contrast=\"auto\">maintain authenticity while increasingly relying on AI?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p aria-level=\"4\"><b><i><span data-contrast=\"none\">Greg Boone:<\/span><\/i><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:319,&quot;335559739&quot;:319}\">\u00a0<\/span><span data-contrast=\"auto\">Marketers need to focus on what makes us human. AI can handle repetitive tasks, but <\/span><span data-contrast=\"auto\">creativity, compassion, critical thinking, collaboration, and communication <\/span><span data-contrast=\"auto\">remain uniquely human strengths.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">One of AI\u2019s greatest benefits is <\/span><b><span data-contrast=\"auto\">f<\/span><\/b><span data-contrast=\"auto\">lipping the time equation. Knowledge workers spend 50\u201360% of their time searching for information, <\/span><span data-contrast=\"auto\">copying and pasting, or reformatting data. None of that is truly creative or authentic work. If AI can automate those mundane tasks, marketers gain <\/span><span data-contrast=\"auto\">10 to 20 more hours per week to focus on strategy, storytelling, and human connection. <\/span><span data-contrast=\"auto\">By offloading routine work to AI, marketers can invest more time in crafting compelling narratives, engaging with customers, and fostering real relationships.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Think about it: What makes us human? What makes us more authentic? It&#8217;s not doing busy work. Authentic storytelling isn\u2019t about avoiding AI\u2014it\u2019s about using it to enhance creativity and move from the mundane to the mind-blowing.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p aria-level=\"4\"><b><i><span data-contrast=\"none\">Amber Keister:<\/span><\/i><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:319,&quot;335559739&quot;:319}\">\u00a0<\/span><span data-contrast=\"auto\">That&#8217;s a great way to approach the technology, using AI to create more time for high-level, creative work. Is there anything you\u2019d like to add about marketing innovation?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p aria-level=\"4\"><b><i><span data-contrast=\"none\">Greg Boone:<\/span><\/i><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:319,&quot;335559739&quot;:319}\">\u00a0<\/span><span data-contrast=\"auto\">By the end of 2025, hiring managers in marketing and other fields will be evaluating job candidates based on how effectively they use AI to improve productivity.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The idea that someone is more authentic and more human because they <\/span><b><span data-contrast=\"auto\">don\u2019t<\/span><\/b><span data-contrast=\"auto\"> use AI is a false narrative. If you refuse to use AI, you\u2019ll be highly unproductive, spending time in front of your computer instead of making authentic human connections. Imagine if you had more time for lunches, water cooler conversations, or quick phone calls.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Another critical factor is the intersection of<\/span><span data-contrast=\"auto\"> employee experience (EX) and customer experience (CX).<\/span><span data-contrast=\"auto\"> You can\u2019t deliver great customer experiences if your employees don\u2019t have the tools and resources to succeed. AI provides opportunities to enhance employee training, streamline operations, and create a more engaging workplace culture.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The biggest challenge right now isn\u2019t AI capability\u2014it\u2019s <\/span><span data-contrast=\"auto\">adoption<\/span><span data-contrast=\"auto\">. Organizations struggle to implement AI effectively because their teams resist change. As much as I talk about hyper-personalization, increased creativity, and better customer experience\u2014AI is not being integrated fast enough. If leaders don\u2019t bring their entire organization up to speed, they won&#8217;t ever get there.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><i><span data-contrast=\"auto\">Amber Keister:<\/span><\/i><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><span data-contrast=\"auto\">That\u2019s an important point. Some companies are still hesitant to embrace AI.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p aria-level=\"4\"><b><i><span data-contrast=\"none\">Greg Boone:<\/span><\/i><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:319,&quot;335559739&quot;:319}\">\u00a0<\/span><span data-contrast=\"auto\">And they don\u2019t have a lot of time. The AI tsunami is coming, whether businesses see it yet or not. The \u201cearthquake\u201d happened two years ago with the rise of generative AI. If you\u2019re standing on the beach waiting to see the wave, it\u2019ll be too late. Now is the time to act.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><strong>To discover how senior leaders, managers, and HR professionals can proactively shape an AI-powered workplace that fosters trust, inclusion, and connection, watch <a href=\"https:\/\/thediversitymovement.com\/event\/people-impact-ai-help-harm-employee-engagement\/\">\u201cThe People Impact of AI: Does AI Help or Harm Employee Engagement?\u201d<\/a> available now, on-demand. Greg Boone and other webinar panelists will discuss strategies to maximize AI\u2019s benefits, while safeguarding engagement, well-being, and workplace relationships.\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Artificial intelligence (AI) is transforming the workplace, and nowhere is AI\u2019s impact clearer than in the marketing industry. In a recent global survey by McKinsey, 42% of companies reported using15<\/p>\n","protected":false},"author":13,"featured_media":14123,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57,58],"tags":[],"tdm_type":[92],"class_list":["post-14122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inclusive-marketing-sales","category-trends-industry-insights","tdm_type-articles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Marketers Can Use AI to Drive Inclusion and Storytelling<\/title>\n<meta name=\"description\" content=\"Greg Boone shares how AI is reshaping marketing through hyper-personalization, inclusive practices, and human-centered storytelling.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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