{"id":4207,"date":"2021-07-12T11:01:52","date_gmt":"2021-07-12T15:01:52","guid":{"rendered":"https:\/\/thediversitymovement.com\/?p=4207"},"modified":"2023-12-12T15:00:06","modified_gmt":"2023-12-12T20:00:06","slug":"diversity-sells-in-movies-and-business-angela-robinson","status":"publish","type":"post","link":"https:\/\/thediversitymovement.com\/diversity-sells-in-movies-and-business-angela-robinson\/","title":{"rendered":"Guest Blog: Diversity Sells, in Movies and Business, says Actor Angela Robinson"},"content":{"rendered":"<p><button id=\"listenButton1\" class=\"responsivevoice-button\" type=\"button\" value=\"Play\" title=\"ResponsiveVoice Tap to Start\/Stop Speech\"><span>&#128266; Listen to this article<\/span><\/button>\n        <script>\n            listenButton1.onclick = function(){\n                if(responsiveVoice.isPlaying()){\n                    responsiveVoice.cancel();\n                }else{\n                    responsiveVoice.speak(\"It\u2019s refreshing to see the current popularity of movies and stage productions with multicultural casts. Consider Lin-Manuel Miranda\u2019s phenomenal \u201cHamilton\u201d and the recently released \u201cIn the Heights,\u201d which is already being called the \u201clife-affirming movie of the summer.\u201d But, actor Angela Robinson remembers when diverse stories like these were typically met with \u201cThe Lie\u201d -- that diverse stories didn\u2019t have mass appeal and, so, they \u201cwouldn\u2019t sell.\u201d\u00a0 \u201cI did the Color Purple on Broadway,\u201d says Robinson, who is best known as Veronica Harrington in Tyler Perry\u2019s \u201cThe Haves and Have Nots,\u201d \u201cand I\u2019ll tell you what, they said, \u2018that won\u2019t sell.\u201d \u201cBut there were lines around that theater every Saturday and Sunday, around the block. People came from Raleigh. People came from everywhere, on buses, on church trips to see that show.\u201d An understudy in the 2005 Broadway production, Robinson played Shug Avery with the national touring company starting in 2007. She spent two years on the road, performing to sold-out audiences nationwide. \u201cThat showed the Broadway community. \u2018Oh, wait a minute now, that does sell!\u2019\u201d Robinson says. \u201cIt was a Black story, but more than that, it was a human story. It spoke to the human experience, and people loved it.\u201d Robinson connects that pivotal experience to her current gig, working with the multi-talented Tyler Perry. He has remained true to his identity and has created a tremendous body of work with mass appeal, Robinson says. Look no further than the popular and profitable Madea franchise. \u201cBecause our stories, while they may be different, they\\'re pretty much the same. Everybody\\'s got a crazy Auntie, you know?\u201d Despite the evidence that diversity on stage and on screen makes business sense, Robinson says there aren\u2019t enough of these stories being written and produced. There are plenty of Black actors but not enough jobs.\u00a0 That conviction is verified by a recent report by the Asian American Performers Action Coalition, detailing Broadway demographics. For shows in the 2017-18 season, 80% of all writers and 94% of directors were white. \u201cIn theater, if we\\'re not telling the stories of the world -- of the way the world looks -- if we\\'re not telling those stories, then then we\\'re not doing art,\u201d she says. \u201cWe need to diversify the writers and the composers, and the producers first --\u00a0 to agree to do these wonderful new colorful pieces.\u201d Still, Robinson is hopeful about the future, largely because young people are demanding diversity in their entertainment and workplaces. As she explains it, they seem to be less patient with any sort of exclusion and more willing to call out stereotypical treatment.\u00a0 \u201cPeople want to see great stories and hear beautiful music. And now thankfully, they notice,\u201d says Robinson. \u201cThey want to see it out of the mouths of people that live in the world. They want to see representation.\u201d Like Hollywood and Broadway, appealing to a diverse audience is profitable for Main Street too. Organizations that embrace diversity and inclusion generate 19-35% more revenue than their peers who don\u2019t.\u00a0 If you\u2019re ready to learn how DEI practices drive growth, improve recruiting, and enhance your workplace culture, The Diversity Movement can help. Amber Keister is a writer and editor who believes in the power of story to bring people together. Her work has appeared in Cary Magazine, The News & Observer, and other local publications.\u00a0\", \"US English Male\");\n                }\n            };\n        <\/script>\n     <\/br><br \/>\n<span style=\"font-weight: 400;\">It\u2019s refreshing to see the current popularity of movies and stage productions with multicultural casts. Consider Lin-Manuel Miranda\u2019s phenomenal \u201cHamilton\u201d and the recently released \u201cIn the Heights,\u201d which is already being called the <\/span><a href=\"https:\/\/www.washingtonpost.com\/goingoutguide\/movies\/in-the-heights-movie-review\/2021\/06\/08\/945e70ce-c7dc-11eb-afd0-9726f7ec0ba6_story.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u201clife-affirming movie of the summer.\u201d<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">But, actor Angela Robinson remembers when diverse stories like these were typically met with \u201cThe Lie\u201d &#8212; that diverse stories didn\u2019t have mass appeal and, so, they \u201cwouldn\u2019t sell.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI did the Color Purple on Broadway,\u201d says Robinson, who is best known as Veronica Harrington in Tyler Perry\u2019s \u201c<\/span><a href=\"https:\/\/www.oprah.com\/app\/the-haves-and-the-have-nots.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">The Haves and Have Nots<\/span><\/a><span style=\"font-weight: 400;\">,\u201d \u201cand I\u2019ll tell you what, they said, \u2018that won\u2019t sell.\u201d<\/span><\/p>\n<p><a href=\"https:\/\/thediversitymovement.com\/library\/%20\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-8878 size-large lazyload\" data-src=\"https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/03\/NEW-TDM-Library-Display-Ad_Large-C-1024x341.png\" alt=\"TDM Library: your one-stop-shop for update, expert DEI Resources. Explore the platform with a free trial. Click here to learn more.\" width=\"1024\" height=\"341\" data-srcset=\"https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/03\/NEW-TDM-Library-Display-Ad_Large-C-1024x341.png 1024w, https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/03\/NEW-TDM-Library-Display-Ad_Large-C-600x200.png 600w, https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/03\/NEW-TDM-Library-Display-Ad_Large-C-300x100.png 300w, https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/03\/NEW-TDM-Library-Display-Ad_Large-C-768x256.png 768w, https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/03\/NEW-TDM-Library-Display-Ad_Large-C.png 1200w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/341;\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u201cBut there were lines around that theater every Saturday and Sunday, around the block. People came from Raleigh. People came from everywhere, on buses, on church trips to see that show.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An understudy in the 2005 Broadway production, Robinson played Shug Avery with the national touring company starting in 2007. She spent two years on the road, performing to sold-out audiences nationwide.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThat showed the Broadway community. \u2018Oh, wait a minute now, that does sell!\u2019\u201d Robinson says. \u201cIt was a Black story, but more than that, it was a human story. It spoke to the human experience, and people loved it.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Robinson connects that pivotal experience to her current gig, working with the multi-talented Tyler Perry. He has remained true to his identity and has created a tremendous body of work with mass appeal, Robinson says. Look no further than the popular and profitable Madea franchise.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cBecause our stories, while they may be different, they&#8217;re pretty much the same. Everybody&#8217;s got a crazy Auntie, you know?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Despite the evidence that diversity on stage and on screen makes business sense, Robinson says there aren\u2019t enough of these stories being written and produced. There are plenty of Black actors but not enough jobs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That conviction is verified by a recent <\/span><a href=\"http:\/\/www.aapacnyc.org\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">report by the Asian American Performers Action Coalition<\/span><\/a><span style=\"font-weight: 400;\">, detailing Broadway demographics. For shows in the 2017-18 season, 80% of all writers and 94% of directors were white.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIn theater, if we&#8217;re not telling the stories of the world &#8212; of the way the world looks &#8212; if we&#8217;re not telling those stories, then then we&#8217;re not doing art,\u201d she says. \u201cWe need to diversify the writers and the composers, and the producers first &#8212;\u00a0 to agree to do these wonderful new colorful pieces.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Still, Robinson is hopeful about the future, largely because young people are demanding diversity in their entertainment and workplaces. As she explains it, they seem to be less patient with any sort of exclusion and more willing to call out stereotypical treatment.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cPeople want to see great stories and hear beautiful music. And now thankfully, they notice,\u201d says Robinson. \u201cThey want to see it out of the mouths of people that live in the world. They want to see representation.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Like Hollywood and Broadway, appealing to a diverse audience is profitable for Main Street too. Organizations that embrace diversity and inclusion generate 19-35% more revenue than their peers who don\u2019t.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re ready to learn how DEI practices drive growth, improve recruiting, and enhance your workplace culture, <\/span><a href=\"https:\/\/thediversitymovement.com\/contact\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">The Diversity Movement can help<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><a href=\"https:\/\/thediversitymovement.com\/library\/%20\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone size-large wp-image-8045 lazyload\" data-src=\"https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/03\/TDM-Library-Footer-Ad-C-1024x85.png\" alt=\"Display ad for TDM Library. Text says &quot;Find more content like this in TDM Library. Start my free trial&quot;\" width=\"1024\" height=\"85\" data-srcset=\"https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/03\/TDM-Library-Footer-Ad-C-1024x85.png 1024w, https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/03\/TDM-Library-Footer-Ad-C-600x50.png 600w, https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/03\/TDM-Library-Footer-Ad-C-300x25.png 300w, https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/03\/TDM-Library-Footer-Ad-C-768x64.png 768w, https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/03\/TDM-Library-Footer-Ad-C.png 1200w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/85;\" \/><\/a><\/p>\n<p><i><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.linkedin.com\/in\/amberkeister\/\" target=\"_blank\" rel=\"noopener\">Amber Keister<\/a> is a writer and editor who believes in the power of story to bring people together. Her work has appeared in Cary Magazine, The News &amp; Observer, and other local publications.\u00a0<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s refreshing to see the current popularity of movies and stage productions with multicultural casts. Consider Lin-Manuel Miranda\u2019s phenomenal \u201cHamilton\u201d and the recently released \u201cIn the Heights,\u201d which is already15<\/p>\n","protected":false},"author":2,"featured_media":4208,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,5],"tags":[87,79],"tdm_type":[92],"class_list":["post-4207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends-industry-insights","category-blogs","tag-business-case-for-diversity","tag-personal-stories","tdm_type-articles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guest Blog: Diversity Sells, in Movies and Business, says Actor Angela Robinson - The Diversity Movement<\/title>\n<meta name=\"description\" content=\"Diverse film and stage productions are increasingly popular. 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