{"id":5709,"date":"2022-02-24T10:44:06","date_gmt":"2022-02-24T15:44:06","guid":{"rendered":"https:\/\/thediversitymovement.com\/?p=5709"},"modified":"2022-02-24T10:44:06","modified_gmt":"2022-02-24T15:44:06","slug":"the-diversity-movement-american-marketing-association-partnership-dei","status":"publish","type":"post","link":"https:\/\/thediversitymovement.com\/the-diversity-movement-american-marketing-association-partnership-dei\/","title":{"rendered":"The Diversity Movement and American Marketing Association (AMA) Create Partnership to Power DEI Content and Programming"},"content":{"rendered":"<p><button id=\"listenButton1\" class=\"responsivevoice-button\" type=\"button\" value=\"Play\" title=\"ResponsiveVoice Tap to Start\/Stop Speech\"><span>&#128266; Listen to this article<\/span><\/button>\n        <script>\n            listenButton1.onclick = function(){\n                if(responsiveVoice.isPlaying()){\n                    responsiveVoice.cancel();\n                }else{\n                    responsiveVoice.speak(\"First Collaboration Results in \u201cBest Practices Guide to Inclusive Marketing\u201d for the AMA community to thrive in the modern marketplace via moving forward with authentic purpose RALEIGH & CHICAGO, February 24, 2022 \u2013 The American Marketing Association (AMA) and The Diversity Movement have forged a partnership that provides diversity, equity, and inclusion programming to AMA\u2019s more than 200,000 engaged users. Through this partnership, The Diversity Movement is now a Preferred Diversity Resource Partner of AMA.\u00a0 The first thought leadership collaboration between the organizations is the new ebook \u201cBest Practices Guide to Inclusive Marketing,\u201d which is available to the AMA community, sparking healthy discussion about the power of inclusion in the business world with an emphasis on marketing and communications. The Guide demonstrates how marketing and communications professionals can generate positive social and environmental change via authentic storytelling, positive conversations, increased representation and improved social awareness. As a Preferred Diversity Resource Partner, The Diversity Movement will assist the AMA as it\u00a0 continues to build out and strengthen its DEI programming and tools, from online or hybrid course material, toolkits and on-demand content to certification programs and expertly-curated and -created content. \u201cPartnering with The Diversity Movement will not only allow the AMA to provide our community with the tools needed to learn, connect, and elevate the importance of having a DEI lens in the marketing discipline, but it also reflects our desire to collaborate with organizations that are genuinely committed to making a difference,\u201d said Chris Cole, director of DEI and community engagement at The American Marketing Association. \u201cThe AMA is the premiere hub for innovative marketing education, community and training,\u201d said Donald Thompson, chief executive officer at The Diversity Movement. \u201cOur commitment to creating workplace excellence is at the core of this collaboration, bringing together two organizations dedicated to authentic, courageous, and value-driven conversations that solve real-world challenges.\u201d The American Marketing Association (AMA) is the defining voice in shaping marketing globally and a force in both the education and continued successes of its 70 local chapters and 300 college-based organizations. The Diversity Movement strengthens workplace excellence through a diversity, equity, and inclusion lens with an employee application suite of technology products, world-class client services, digital learning, and expertly-created content.\u00a0 \u201cBest Practices Guide to Inclusive Marketing\u201d Organizations realize that inclusive marketing is a business imperative. Companies that understand the value of authentically listening and responding to diverse consumer groups will grow and thrive in the modern marketplace. And those that don\u2019t will find it exceedingly difficult to reach value-conscious consumers.\u00a0 Based on deep analysis, research, and interviews with some of marketing\u2019s foremost thought leaders, \u201cBest Practices Guide to Inclusive Marketing\u201d gives the AMA\u2019s marketing community hands-on, real-world insight on the value of inclusive environments. The Guide will also be available on The Diversity Movement\u2019s website for a limited time. Readers will value the Guide\u2019s focus on creating positive social impact, attracting new markets, retaining existing consumers, and increasing overall revenue and profit, as well as learning how to avoid all-too-common pitfalls, such as performative inclusion and tokenism. About the American Marketing Association (AMA) As the largest community-based marketing association in the world, the AMA is trusted by marketing professionals to help them find the tools and training they need to advance their careers. Our community of local chapters spans more than 70 cities and 300 college campuses throughout North America. We\u2019re home to award-winning content, PCM\u00ae professional certification, four premier academic journals, and industry-leading live and virtual training events. To learn more, visit ama.org About The Diversity Movement The Diversity Movement offers an employee experience application suite that personalizes DEI for your organization and delivers real-world business outcomes. Our productized DEI journey is built on digital learning tools and content, conversational AI, and analytics. One key offering is our MicroVideo library, a learning platform created to scale DEI learning across the organization. We power scalable and sustainable workplace excellence via a data-driven approach focused on business results. Join the movement at www.thediversitymovement.com. Contact: Bob Batchelor, The Diversity Movement, bob@thediversitymovement.com\", \"US English Male\");\n                }\n            };\n        <\/script>\n    <\/br><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">F<\/span><\/i><i><span style=\"font-weight: 400;\">irst Collaboration Results in \u201cBest Practices Guide to Inclusive Marketing\u201d for the AMA community to thrive in the modern marketplace via moving forward with authentic purpose<\/span><\/i><\/p>\n<p><b>RALEIGH &amp; CHICAGO, February 24, 2022 <\/b><span style=\"font-weight: 400;\">\u2013 The American Marketing Association (AMA) and The Diversity Movement have forged a partnership that provides diversity, equity, and inclusion programming to AMA\u2019s more than 200,000 engaged users. Through this partnership, The Diversity Movement is now a Preferred Diversity Resource Partner of AMA.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first thought leadership collaboration between the organizations is the new ebook \u201c<a href=\"https:\/\/thediversitymovement.com\/inclusive-marketing-guide\/\" target=\"_blank\" rel=\"noopener\">Best Practices Guide to Inclusive Marketing<\/a>,\u201d which is available to the AMA community, sparking healthy discussion about the power of inclusion in the business world with an emphasis on marketing and communications. The Guide demonstrates how marketing and communications professionals can generate positive social and environmental change via authentic storytelling, positive conversations, increased representation and improved social awareness.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a Preferred Diversity Resource Partner, The Diversity Movement will assist the AMA as it\u00a0 continues to build out and strengthen its DEI programming and tools, from online or hybrid course material, toolkits and on-demand content to certification programs and expertly-curated and -created content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cPartnering with The Diversity Movement will not only allow the AMA to provide our community with the tools needed to learn, connect, and elevate the importance of having a DEI lens in the marketing discipline, but it also reflects our desire to collaborate with organizations that are genuinely committed to making a difference,\u201d said Chris Cole, director of DEI and community engagement at The American Marketing Association.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThe AMA is the premiere hub for innovative marketing education, community and training,\u201d said Donald Thompson, chief executive officer at The Diversity Movement. \u201cOur commitment to creating workplace excellence is at the core of this collaboration, bringing together two organizations dedicated to authentic, courageous, and value-driven conversations that solve real-world challenges.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The American Marketing Association (AMA) is the defining voice in shaping marketing globally and a force in both the education and continued successes of its 70 local chapters and 300 college-based organizations. The Diversity Movement strengthens workplace excellence through a diversity, equity, and inclusion lens with an employee application suite of technology products, world-class client services, digital learning, and expertly-created content.\u00a0<\/span><\/p>\n<h4><a href=\"https:\/\/thediversitymovement.com\/inclusive-marketing-guide\/\" target=\"_blank\" rel=\"noopener\">\u201cBest Practices Guide to Inclusive Marketing\u201d<\/a><\/h4>\n<p><span style=\"font-weight: 400;\">Organizations realize that inclusive marketing is a business imperative. Companies that understand the value of authentically listening and responding to diverse consumer groups will grow and thrive in the modern marketplace. And those that don\u2019t will find it exceedingly difficult to reach value-conscious consumers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Based on deep analysis, research, and interviews with some of marketing\u2019s foremost thought leaders, \u201cBest Practices Guide to Inclusive Marketing\u201d gives the AMA\u2019s marketing community hands-on, real-world insight on the value of inclusive environments. The Guide will also be available on The Diversity Movement\u2019s website for a limited time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Readers will value the Guide\u2019s focus on creating positive social impact, attracting new markets, retaining existing consumers, and increasing overall revenue and profit, as well as learning how to avoid all-too-common pitfalls, such as performative inclusion and tokenism.<\/span><\/p>\n<h4>About the American Marketing Association (AMA)<\/h4>\n<p><span style=\"font-weight: 400;\">As the largest community-based marketing association in the world, the AMA is trusted by marketing professionals to help them find the tools and training they need to advance their careers. Our community of local chapters spans more than 70 cities and 300 college campuses throughout North America. We\u2019re home to award-winning content, PCM\u00ae professional certification, four premier academic journals, and industry-leading live and virtual training events. To learn more, visit <a href=\"http:\/\/ama.org\" target=\"_blank\" rel=\"noopener\">ama.org<\/a><\/span><\/p>\n<h4>About The Diversity Movement<\/h4>\n<p><span style=\"font-weight: 400;\">The Diversity Movement offers an employee experience application suite that personalizes DEI for your organization and delivers real-world business outcomes. Our productized DEI journey is built on digital learning tools and content, conversational AI, and analytics. One key offering is our MicroVideo library, a learning platform created to scale DEI learning across the organization. We power scalable and sustainable workplace excellence via a data-driven approach focused on business results. Join the movement at<\/span><a href=\"http:\/\/thediversitymovement.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> www.thediversitymovement.com<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h4>Contact:<\/h4>\n<p><span style=\"font-weight: 400;\">Bob Batchelor, The Diversity Movement, <\/span><a href=\"mailto:bob@thediversitymovement.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">bob@thediversitymovement.com<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>First Collaboration Results in \u201cBest Practices Guide to Inclusive Marketing\u201d for the AMA community to thrive in the modern marketplace via moving forward with authentic purpose RALEIGH &amp; CHICAGO, February15<\/p>\n","protected":false},"author":2,"featured_media":5710,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"tdm_type":[],"class_list":["post-5709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Diversity Movement and American Marketing Association (AMA) Create Partnership to Power DEI Content and Programming - The Diversity Movement<\/title>\n<meta name=\"description\" content=\"First Collaboration Results in \u201cBest Practices Guide to Inclusive Marketing\u201d for the AMA community to thrive in the modern marketplace via moving forward with authentic purpose\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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