{"id":7906,"date":"2023-02-22T12:44:16","date_gmt":"2023-02-22T17:44:16","guid":{"rendered":"https:\/\/thediversitymovement.com\/?p=7906"},"modified":"2023-12-11T10:28:06","modified_gmt":"2023-12-11T15:28:06","slug":"5-tips-show-authentic-commitment-diversity-equity-inclusion-social-media","status":"publish","type":"post","link":"https:\/\/thediversitymovement.com\/5-tips-show-authentic-commitment-diversity-equity-inclusion-social-media\/","title":{"rendered":"5 Tips to Show an Authentic Commitment to Diversity, Equity, and Inclusion on Social Media"},"content":{"rendered":"<p><button id=\"listenButton1\" class=\"responsivevoice-button\" type=\"button\" value=\"Play\" title=\"ResponsiveVoice Tap to Start\/Stop Speech\"><span>&#128266; Listen to this article<\/span><\/button>\n        <script>\n            listenButton1.onclick = function(){\n                if(responsiveVoice.isPlaying()){\n                    responsiveVoice.cancel();\n                }else{\n                    responsiveVoice.speak(\"Every year, more brands are joining the conversation about diversity, equity, and inclusion (DEI) on social media. Perhaps your brand has participated by posting in honor of Black History Month, Hispanic Heritage Month, or Pride Month.\u00a0 While awareness of these diversity holidays is a good first step, brands must go beyond one-off statements to show a true and authentic commitment to DEI. As a social media marketer, diversity, equity, and inclusion should be integrated into your social strategy for the long term. Otherwise, brands risk being called performative, or worse, alienating the very people you are trying to engage.\u00a0 But first, why is it important for brands to show a commitment to DEI on social media? It ultimately comes down to your brand reputation and how that reputation informs actions of prospective customers and potential employees. In fact, 64% of consumers have considered making an immediate purchase after seeing diverse advertisements. On the flipside, research by Adobe found that 34% of consumers have boycotted a brand because it did not represent their identity in its marketing. Connect those statistics with the fact that 78% of consumers said they were willing to buy from a company after having a positive experience with them on social media, and you see why it\u2019s critical to get this right. We also know diversity and inclusion is important to employees and job-seekers, with more than three in four (76%) reporting a diverse workforce is an important factor when evaluating companies and job offers. Where do job-seekers go to learn about the organization they\u2019re applying to? Social media. Within the entire marketing ecosystem, social media is specifically important due to its two-way communication stream. Social platforms allow brands to directly interact with their consumers like never before and gain audience insights and feedback in real-time. This can be incredibly positive when you get your messaging right, but also opens your brand up to backlash if you misstep. For example, many companies faced backlash for rainbow-washing their logos for Pride Month because they hadn\u2019t demonstrated how they were actively supporting the LGBTQ+ community. It\u2019s crucial to communicate your internal commitment to DEI if you plan to announce it externally. Showcasing a commitment to DEI on your social channels can help build trust with your communities. Because you are communicating honestly about your DEI journey, authentic messaging can invite honest feedback from your audience. And, should you make a mistake, you can immediately correct it and start rebuilding trust with your community. For example, when the White Hot documentary came out about Abercrombie & Fitch Co., the brand was quick to acknowledge past non-inclusive behavior and to share current inclusive policies that reflect the brand as it is today. Inclusive social media practices also contribute to building a strong brand reputation, attracting and retaining top talent, and in turn, increasing revenue. But how do you get started? A good place to begin is with these five tips for developing a long-term strategy for DEI on social media. 5 tips for developing a long-term DEI strategy for social media 1) Do: Determine how your brand fits into the conversation As you develop your strategy, it\u2019s important to decide where in the conversation about DEI it makes sense for your organization to weigh in. Ask yourself (and your team): What questions might our audience have that we could provide valuable insight on? How can my brand be there for those in our community who are looking for support and resources? For example, if you manage social media for a digital marketing agency, it may make sense to post content about the digital accessibility or inclusive marketing best practices your agency recommends to clients. This not only shows your commitment to DEI, but also positions your brand as a thought leader on a subtopic within DEI.\u00a0 2) Don\u2019t: Keep it surface-level When you\u2019re developing your strategy and planning your content, ensure you\u2019re also thinking about what your organization is actively doing that your audience should be aware of. This is where you take your statements of commitment to DEI beyond just talk to show meaningful action. Perhaps your organization is conducting a pay equity audit. Equal Pay Day offers a great opportunity to highlight that positive action. Or maybe your company has created new employee resource groups. Share that with your audience, including potential employees, on social media.\u00a0 3) Do: Amplify diverse voices Look within your organization, your clients, your partners, and your network for diverse voices and perspectives you can amplify on social media. For example, if your organization has a supplier diversity program, consider highlighting one of those diverse partners each month. You\u2019ll show your commitment to DEI, while amplifying their brand and message. You could also ask employees to volunteer to share their experiences and stories for different diversity holidays throughout the year. In addition, consider what user-generated content you\u2019re sharing. Is it representative of your audience? 4) Do: Create inclusive social media content Implement digital accessibility best practices. Add alt text to all image content so it\u2019s accessible to those with visual impairments. Upload or generate video captions to all video content. Not only does this make your content accessible to individuals with hearing impairments, captions also improve video view times as a whole. Use camel case, the practice of capitalizing compound words in a hashtag. This is important for accessibility because screen readers cannot correctly read hashtags that aren\u2019t written in camel case. Additionally, camel case improves readability for all users, especially for long hashtags. Ensure you\u2019re using adequate color contrast in your designed graphics so your content is accessible to people who are color blind. WebAIM provides a great free resource for checking color contrast against accessibility standards. Use inclusive language so you don\u2019t unintentionally offend or alienate followers. The Inclusive Language Handbook is a great tool to keep by your side and consult as you write content. Use imagery\u2014including photography, stock photos, and illustrations\u2014that reflects the diversity of your audience.\u00a0 5) Don\u2019t: Work in a silo Ensure diverse perspectives are part of the creative process from start to finish. Even if your marketing team is homogeneous, there are alternative ways to bring diverse perspectives to the table. Ask culturally diverse employees from other departments to participate in marketing brainstorms and have them review mockups of your social media posts.\u00a0 Bring in an outside review team to audit for blunders or insensitivities in your social content. Use culturally diverse focus groups to ensure your messaging resonates. Wondering where your brand\u2019s marketing ranks for DEI best practices? Take our free, 12-point marketing assessment. In return, you\u2019ll be rewarded with a clear sense of priorities and we\u2019ll send you additional inclusive marketing resources with tips you can use right away. Allison Bennett, CDE is a marketing campaign specialist at The Diversity Movement. She recently received Marketing Brew\u2019s inaugural Go-Getter award, highlighting up-and-coming talent in the marketing industry. Connect with her on Linkedin.\", \"US English Male\");\n                }\n            };\n        <\/script>\n    <\/br><br \/>\n<span style=\"font-weight: 400;\">Every year, more brands are joining the conversation about <\/span><span style=\"font-weight: 400;\">diversity, equity, and inclusion (DEI) on social media<\/span><span style=\"font-weight: 400;\">. Perhaps your brand has participated by posting in honor of Black History Month, Hispanic Heritage Month, or Pride Month.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While awareness of these <\/span><a href=\"https:\/\/thediversitymovement.com\/2023-diversity-holidays-programming-toolkit\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">diversity holidays<\/span><\/a><span style=\"font-weight: 400;\"> is a good first step, brands must go beyond one-off statements to show a true and authentic commitment to DEI. As a social media marketer, diversity, equity, and inclusion should be integrated into your social strategy for the long term. Otherwise, brands risk being called performative, or worse, alienating the very people you are trying to engage.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-7911 size-large aligncenter lazyload\" data-src=\"https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-22-at-12.37.43-PM-1024x675.png\" alt=\"Close-up of popular social media app icons, Facebook, Instagram, Twitter, WhatsApp and YouTube, in that order, displayed on smartphone screen with orange wallpaper. Device is on white background. stock photo\" width=\"1024\" height=\"675\" data-srcset=\"https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-22-at-12.37.43-PM-1024x675.png 1024w, https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-22-at-12.37.43-PM-600x395.png 600w, https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-22-at-12.37.43-PM-300x198.png 300w, https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-22-at-12.37.43-PM-768x506.png 768w, https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-22-at-12.37.43-PM.png 1390w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/675;\" \/><\/p>\n<h2>But first, why is it important for brands to show a commitment to DEI on social media?<\/h2>\n<p><span style=\"font-weight: 400;\">It ultimately comes down to your brand reputation and how that reputation informs actions of prospective customers and potential employees. In fact, <\/span><a href=\"https:\/\/www.prnewswire.com\/news-releases\/64-of-consumers-consider-making-an-immediate-purchase-after-seeing-diverse-advertisements-new-data-shows-301170981.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">64% of consumers<\/span><\/a><span style=\"font-weight: 400;\"> have considered making an immediate purchase after seeing diverse advertisements. On the flipside, <\/span><a href=\"https:\/\/business.adobe.com\/blog\/the-latest\/despite-25-years-of-advertising-growth-diversity-remains-a-challenge\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">research by Adobe<\/span><\/a><span style=\"font-weight: 400;\"> found that 34% of consumers have boycotted a brand because it did not represent their identity in its marketing. Connect those statistics with the fact that <\/span><a href=\"https:\/\/sproutsocial.com\/insights\/importance-of-social-media-marketing-in-business\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">78% of consumers<\/span><\/a><span style=\"font-weight: 400;\"> said they were willing to buy from a company after having a positive experience with them on social media, and you see why it\u2019s critical to get this right.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We also know diversity and inclusion is important to employees and job-seekers, with <\/span><a href=\"https:\/\/www.glassdoor.com\/employers\/blog\/diversity-inclusion-workplace-survey\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">more than three in four (76%) reporting<\/span><\/a><span style=\"font-weight: 400;\"> a diverse workforce is an important factor when evaluating companies and job offers. Where do job-seekers go to learn about the organization they\u2019re applying to? Social media.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Within the entire marketing ecosystem, social media is specifically important due to its two-way communication stream. Social platforms allow brands to directly interact with their consumers like never before and gain audience insights and feedback in real-time. This can be incredibly positive when you get your messaging right, but also opens your brand up to backlash if you misstep. For example, many companies faced backlash for <\/span><a href=\"https:\/\/thediversitymovement.com\/active-allyship-webinar-pride-beyond-june\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">rainbow-washing<\/span><\/a><span style=\"font-weight: 400;\"> their logos for Pride Month because they hadn\u2019t demonstrated how they were actively supporting the LGBTQ+ community. It\u2019s crucial to communicate your internal commitment to DEI if you plan to announce it externally.<\/span><\/p>\n<figure id=\"attachment_7908\" aria-describedby=\"caption-attachment-7908\" style=\"width: 966px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-7908 size-full lazyload\" data-src=\"https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/02\/4b121efc-df23-4004-ae5b-170e00faf507_966x640.webp\" alt=\"Pride-washed logos of companies who donated to politicians supporting anti-LGBTQ+ legislation\" width=\"966\" height=\"640\" data-srcset=\"https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/02\/4b121efc-df23-4004-ae5b-170e00faf507_966x640.webp 966w, https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/02\/4b121efc-df23-4004-ae5b-170e00faf507_966x640-600x398.webp 600w, https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/02\/4b121efc-df23-4004-ae5b-170e00faf507_966x640-300x199.webp 300w, https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/02\/4b121efc-df23-4004-ae5b-170e00faf507_966x640-768x509.webp 768w\" data-sizes=\"(max-width: 966px) 100vw, 966px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 966px; --smush-placeholder-aspect-ratio: 966\/640;\" \/><figcaption id=\"caption-attachment-7908\" class=\"wp-caption-text\">Source: Popular Information<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Showcasing a commitment to DEI on your social channels can help build trust with your communities. Because you are communicating honestly about your DEI journey, authentic messaging can invite honest feedback from your audience. And, should you make a mistake, you can immediately correct it and start rebuilding trust with your community. For example, when the <\/span><a href=\"https:\/\/www.netflix.com\/title\/81323741\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">White Hot documentary<\/span><\/a><span style=\"font-weight: 400;\"> came out about <\/span><span style=\"font-weight: 400;\">Abercrombie &amp; Fitch Co.<\/span><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.instagram.com\/p\/CciF5PmOSlE\/?utm_source=ig_web_copy_link\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">the brand was quick<\/span><\/a><span style=\"font-weight: 400;\"> to acknowledge past non-inclusive behavior and to share current inclusive policies that reflect the brand as it is today.<\/span><\/p>\n<figure id=\"attachment_7907\" aria-describedby=\"caption-attachment-7907\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-7907 size-large lazyload\" data-src=\"https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-22-at-12.23.03-PM-1024x758.png\" alt=\"Abercrombie documentary statement on instagram\" width=\"1024\" height=\"758\" data-srcset=\"https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-22-at-12.23.03-PM-1024x758.png 1024w, https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-22-at-12.23.03-PM-600x444.png 600w, https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-22-at-12.23.03-PM-300x222.png 300w, https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-22-at-12.23.03-PM-768x569.png 768w, https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-22-at-12.23.03-PM.png 1302w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/758;\" \/><figcaption id=\"caption-attachment-7907\" class=\"wp-caption-text\">Source: Abercrombie Instagram page<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Inclusive social media<\/span><span style=\"font-weight: 400;\"> practices also contribute to building a strong brand reputation, attracting and retaining top talent, and in turn, increasing revenue. <\/span><b>But how do you get started? A good place to begin is with these five tips for developing a long-term strategy for <\/b><b>DEI on social media<\/b><b>.<\/b><\/p>\n<h2><b>5 tips for developing a long-term DEI strategy for social media<\/b><\/h2>\n<h3>1) Do: Determine how your brand fits into the conversation<\/h3>\n<p><span style=\"font-weight: 400;\">As you develop your strategy, it\u2019s important to decide where in the conversation about DEI it makes sense for your organization to weigh in. Ask yourself (and your team):<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What questions might our audience have that we could provide valuable insight on?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How can my brand be there for those in our community who are looking for support and resources?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For example, if you manage social media for a digital marketing agency, it may make sense to post content about the digital accessibility or <\/span><span style=\"font-weight: 400;\">inclusive marketing<\/span><span style=\"font-weight: 400;\"> best practices your agency recommends to clients. This not only shows your commitment to DEI, but also positions your brand as a thought leader on a subtopic within DEI.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/thediversitymovement.com\/library\/%20\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-8876 size-large lazyload\" data-src=\"https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/04\/NEW-TDM-Library-Display-Ad_Large-A-1024x341.png\" alt=\"TDM Library: your one-stop-shop for update, expert DEI Resources. Explore the platform with a free trial. Click here to learn more.\" width=\"1024\" height=\"341\" data-srcset=\"https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/04\/NEW-TDM-Library-Display-Ad_Large-A-1024x341.png 1024w, https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/04\/NEW-TDM-Library-Display-Ad_Large-A-600x200.png 600w, https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/04\/NEW-TDM-Library-Display-Ad_Large-A-300x100.png 300w, https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/04\/NEW-TDM-Library-Display-Ad_Large-A-768x256.png 768w, https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/04\/NEW-TDM-Library-Display-Ad_Large-A.png 1200w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/341;\" \/><\/a><\/p>\n<h3>2) Don\u2019t: Keep it surface-level<\/h3>\n<p><span style=\"font-weight: 400;\">When you\u2019re developing your strategy and planning your content, ensure you\u2019re also thinking about what your organization is actively doing that your audience should be aware of. This is where you take your statements of commitment to DEI beyond just talk to show meaningful action. Perhaps your organization is conducting a pay equity audit. <\/span><a href=\"https:\/\/www.equalpaytoday.org\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Equal Pay Day<\/span><\/a><span style=\"font-weight: 400;\"> offers a great opportunity to highlight that positive action. Or maybe your company has created new employee resource groups. Share that with your audience, including potential employees, on social media.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7912 size-large lazyload\" data-src=\"https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-22-at-12.39.19-PM-1024x680.png\" alt=\"A modern young woman of Asian ethnicity, having a video call via laptop, at the modern and cozy cafeteria\" width=\"1024\" height=\"680\" data-srcset=\"https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-22-at-12.39.19-PM-1024x680.png 1024w, https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-22-at-12.39.19-PM-600x399.png 600w, https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-22-at-12.39.19-PM-300x199.png 300w, https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-22-at-12.39.19-PM-768x510.png 768w, https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-22-at-12.39.19-PM-1536x1020.png 1536w, https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-22-at-12.39.19-PM.png 1626w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/680;\" \/><\/p>\n<h3>3) Do: Amplify diverse voices<\/h3>\n<p><span style=\"font-weight: 400;\">Look within your organization, your clients, your partners, and your network for diverse voices and perspectives you can amplify on social media. For example, if your organization has a <\/span><a href=\"https:\/\/thediversitymovement.com\/supplier-diversity-what-it-is-and-why-it-matters-for-your-business\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">supplier diversity program<\/span><\/a><span style=\"font-weight: 400;\">, consider highlighting one of those diverse partners each month. You\u2019ll show your commitment to DEI, while amplifying their brand and message. You could also ask employees to volunteer to share their experiences and stories for different diversity holidays throughout the year. In addition, consider what user-generated content you\u2019re sharing. Is it representative of your audience?<\/span><\/p>\n<h3>4) Do: Create inclusive social media content<\/h3>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Implement digital accessibility best practices<\/strong>.<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><strong>Add <a href=\"https:\/\/blog.hubspot.com\/marketing\/image-alt-text\" target=\"_blank\" rel=\"noopener\">alt text<\/a><\/strong><span style=\"font-weight: 400;\"> to all image content so it\u2019s accessible to those with visual impairments.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\"><strong>Upload or generate video captions<\/strong> to all video content. Not only does this make your content accessible to individuals with hearing impairments, captions also <\/span><a href=\"https:\/\/www.newtontech.net\/en\/blog\/23083-captions-increase-viewership-accessibility-and-reach\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">improve video view times<\/span><\/a><span style=\"font-weight: 400;\"> as a whole.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><strong>Use <a href=\"https:\/\/www.picklejarcommunications.com\/blog\/why-you-should-use-camel-case-for-your-hashtags\" target=\"_blank\" rel=\"noopener\">camel case<\/a><\/strong><span style=\"font-weight: 400;\">, the practice of capitalizing compound words in a hashtag. This is important for accessibility because screen readers cannot correctly read hashtags that aren\u2019t written in camel case. Additionally, camel case improves readability for all users, especially for long hashtags.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\"><strong>Ensure you\u2019re using adequate color contrast<\/strong> in your designed graphics so your content is accessible to people who are color blind. <\/span><a href=\"https:\/\/webaim.org\/resources\/contrastchecker\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">WebAIM<\/span><\/a><span style=\"font-weight: 400;\"> provides a great free resource for checking color contrast against accessibility standards.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Use inclusive language<\/strong> so you don\u2019t unintentionally offend or alienate followers. <\/span><a href=\"http:\/\/theinclusivelanguagehandbook.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">The Inclusive Language Handbook<\/span><\/a><span style=\"font-weight: 400;\"> is a great tool to keep by your side and consult as you write content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Use imagery\u2014including photography, stock photos, and illustrations\u2014<\/strong><span style=\"font-weight: 400;\"><strong>that reflects the diversity of your audience<\/strong>.\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>5) Don\u2019t: Work in a silo<\/h3>\n<p><span style=\"font-weight: 400;\">Ensure diverse perspectives are part of the creative process from start to finish.<\/span><span style=\"font-weight: 400;\"> Even if your marketing team is homogeneous, there are alternative ways to bring diverse perspectives to the table.<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ask culturally diverse employees from other departments to participate in marketing brainstorms and have them review mockups of your social media posts.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bring in an outside review team to audit for blunders or insensitivities in your social content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use culturally diverse focus groups to ensure your messaging resonates.<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>Wondering where your brand\u2019s marketing ranks for DEI best practices? <a href=\"https:\/\/landing.thediversitymovement.com\/marketing-assessment\/\" target=\"_blank\" rel=\"noopener\">Take our free, 12-point marketing assessment<\/a>. In return, you\u2019ll be rewarded with a clear sense of priorities and we\u2019ll send you additional inclusive marketing resources with tips you can use right away.<\/strong><\/p>\n<p><a href=\"https:\/\/thediversitymovement.com\/library\/%20\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone size-large wp-image-8041 lazyload\" data-src=\"https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/03\/TDM-Library-Footer-Ad-A-1024x85.png\" alt=\"Display ad for TDM Library. Text says &quot;Find more content like this in TDM Library. Start my free trial&quot;\" width=\"1024\" height=\"85\" data-srcset=\"https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/03\/TDM-Library-Footer-Ad-A-1024x85.png 1024w, https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/03\/TDM-Library-Footer-Ad-A-600x50.png 600w, https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/03\/TDM-Library-Footer-Ad-A-300x25.png 300w, https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/03\/TDM-Library-Footer-Ad-A-768x64.png 768w, https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/03\/TDM-Library-Footer-Ad-A.png 1200w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/85;\" \/><\/a><\/p>\n<p><em><a href=\"https:\/\/thediversitymovement.com\/team\/allison-bennett\/\" target=\"_blank\" rel=\"noopener\"><b>Allison Bennett<\/b><\/a><span style=\"font-weight: 400;\">, CDE is a marketing campaign specialist at The Diversity Movement. She recently received Marketing Brew\u2019s inaugural Go-Getter award, highlighting up-and-coming talent in the marketing industry. Connect with her on <\/span><a href=\"https:\/\/www.linkedin.com\/in\/allison-bennett-cde%C2%AE-785285159\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Linkedin<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every year, more brands are joining the conversation about diversity, equity, and inclusion (DEI) on social media. Perhaps your brand has participated by posting in honor of Black History Month,15<\/p>\n","protected":false},"author":2,"featured_media":7911,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57,5],"tags":[],"tdm_type":[92],"class_list":["post-7906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inclusive-marketing-sales","category-blogs","tdm_type-articles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Tips to Show an Authentic Commitment to DEI on Social Media<\/title>\n<meta name=\"description\" content=\"Read why it&#039;s important to show your brand commitment to DEI and 5 tips for developing a long-term DEI strategy for social media.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thediversitymovement.com\/5-tips-show-authentic-commitment-diversity-equity-inclusion-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Tips to Show an Authentic Commitment to DEI on Social Media\" \/>\n<meta property=\"og:description\" content=\"Read why it&#039;s important to show your brand commitment to DEI and 5 tips for developing a long-term DEI strategy for social media.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thediversitymovement.com\/5-tips-show-authentic-commitment-diversity-equity-inclusion-social-media\/\" \/>\n<meta property=\"og:site_name\" content=\"The Diversity Movement\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thediversitymovement\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-22T17:44:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-11T15:28:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-22-at-12.37.43-PM-1024x675.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Walk West\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Walk West\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/thediversitymovement.com\/5-tips-show-authentic-commitment-diversity-equity-inclusion-social-media\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/thediversitymovement.com\/5-tips-show-authentic-commitment-diversity-equity-inclusion-social-media\/\"},\"author\":{\"name\":\"Walk West\",\"@id\":\"https:\/\/thediversitymovement.com\/#\/schema\/person\/96226c18fc3fda99e138ea5726960e51\"},\"headline\":\"5 Tips to Show an Authentic Commitment to Diversity, Equity, and Inclusion on Social Media\",\"datePublished\":\"2023-02-22T17:44:16+00:00\",\"dateModified\":\"2023-12-11T15:28:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/thediversitymovement.com\/5-tips-show-authentic-commitment-diversity-equity-inclusion-social-media\/\"},\"wordCount\":1212,\"publisher\":{\"@id\":\"https:\/\/thediversitymovement.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/thediversitymovement.com\/5-tips-show-authentic-commitment-diversity-equity-inclusion-social-media\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-22-at-12.37.43-PM.png\",\"articleSection\":[\"Inclusive Marketing &amp; 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