{"id":8958,"date":"2023-05-18T09:30:11","date_gmt":"2023-05-18T13:30:11","guid":{"rendered":"https:\/\/thediversitymovement.com\/?p=8958"},"modified":"2023-12-11T10:34:02","modified_gmt":"2023-12-11T15:34:02","slug":"guide-to-inclusive-marketing-with-chatgpt-how-to-use-ai-create-content-faster-easier","status":"publish","type":"post","link":"https:\/\/thediversitymovement.com\/guide-to-inclusive-marketing-with-chatgpt-how-to-use-ai-create-content-faster-easier\/","title":{"rendered":"A Guide to Inclusive Marketing with ChatGPT: How to Use AI to Create Content Faster and Easier"},"content":{"rendered":"<p><button id=\"listenButton1\" class=\"responsivevoice-button\" type=\"button\" value=\"Play\" title=\"ResponsiveVoice Tap to Start\/Stop Speech\"><span>&#128266; Listen to this article<\/span><\/button>\n        <script>\n            listenButton1.onclick = function(){\n                if(responsiveVoice.isPlaying()){\n                    responsiveVoice.cancel();\n                }else{\n                    responsiveVoice.speak(\"ChatGPT can do a lot of things, but it can\u2019t tell you what you should do.\u00a0 ChatGPT, a large language model trained by OpenAI, can understand and generate human-like text responses to a wide variety of questions and prompts. You can request information, engage in conversation, or even ask it to perform certain tasks. ChatGPT is a significant step forward in artificial intelligence because it can generate human-like language. It\u2019s really good at answering questions, particularly general knowledge questions. It\u2019s not so good at giving opinions or weighing one option against another. For example, it can analyze a resume and tell you if a candidate has the relevant skills and experience for a particular job. However, it can\u2019t tell you if a candidate is a good fit for a particular role. Anything subjective still requires human judgment and analysis.\u00a0 \u201cMany people are afraid of what they do not understand, whether this includes interacting with different kinds of people or new technologies. When we work with organizations to uncover ways to embrace inclusive marketing, utilizing technology properly is a key piece of our approach,\u201d says Kurt Merriweather, VP of Innovation at The Diversity Movement. \u201cGiven the fear and enthusiasm around ChatGPT, we decided to take our own advice and challenge our content marketing team to use ChatGPT to create content for inclusive marketing.\u201d Did ChatGPT speed up the writing of this article? This collaboration with ChatGPT saved research time and made writing the initial draft of the article faster and easier. By gathering research from a variety of sources quickly, it was easier to explore the topic from a variety of perspectives, settle on the most useful advice for inclusive marketing, and synthesize that information into a coherent article.\u00a0 While ChatGPT\u2019s voice is uncannily conversational, its articles still need editing to eliminate repetitive language and to include creative flourishes that add interest and flair. Some editors might find it easier to ask ChatGPT for a basic article and make the revisions themselves, which is how this article was created.\u00a0 ChatGPT\u2019s vast body of information is an advantage, but because its answers come from so many sources as well as patterns in the text that it has been trained on, ChatGPT doesn\u2019t cite specific sources. To get around this drawback, writers can ask ChatGPT for online resources on the topic, which may include information to link to.\u00a0 As humans gain more experience using the platform, the better they will become at getting ChatGPT to write acceptable content. ChatGPT suggests using clear, specific instructions and guidelines, and include any relevant information about the intended audience and brand messaging. By asking for several revisions and giving detailed feedback each time, writers can get results that will be closer to meeting their specific needs.\u00a0 How else can ChatGPT help marketers save time? ChatGPT can save marketers time and help them become more productive by eliminating the less creative aspects of the writing process. Along with saving time on research, here are other ways ChatGPT can help marketers: Idea generation: Chat GPT can generate ideas for your content marketing campaigns. Enter a topic or keyword and ChatGPT will suggest related topics or angles. Personalization: ChatGPT can help you personalize your content to specific audiences, by generating content that is tailored to the interests and preferences of different segments of your audience. Optimization: ChatGPT can generate content that incorporates relevant keywords and phrases to help you optimize your content for search engines. Efficiency: ChatGPT can automate other content marketing tasks, such as generating headlines or social media posts. How does ChatGPT work? How can it perpetuate bias? ChatGPT is a tool for creating new content that is similar to what humans might create, but without the need for direct human input at every step of the process. It works by analyzing large amounts of data and learning patterns and rules from that data. Once it has learned these patterns, it can generate new data that is similar to the original data. The problem with those large data sets is that they may contain biases and perspectives of the people who created them. ChatGPT was designed to be as objective and unbiased as possible, but there is always a risk that the content it generates could reflect those underlying biases or assumptions.\u00a0 Other potential problems include: Inaccuracies: ChatGPT generates text based on patterns and structures that it was\u00a0 trained on. However, this data is not always 100% accurate, so there is a risk that the content generated could contain errors. Offensiveness: The content it generates could be offensive or inappropriate for certain audiences or contexts. Legal issues: If inaccurate text created by ChatGPT is approved without being reviewed by human editors, it could result in legal issues for the brand or organization. Additionally, ChatGPT is a machine learning model and may not always get it right, despite the best efforts of programmers and developers. For example, ChatGPT has been trained to use inclusive language, but some words might be appropriate in one context, but not in another. Therefore, humans should review any text created by ChatGPT, because social and cultural nuances are beyond the machine\u2019s ability.\u00a0\u00a0 How can marketers ensure diverse perspectives are included? Marketers reach a wide audience and their work can have a significant impact on how people perceive and interact with the world around them. That\u2019s why it\u2019s vital that marketing content \u2013 whether created by human or machine \u2013 is free from bias and reflects a diversity of perspectives. DEI best practices should be included throughout the planning and execution of any marketing campaign. As they use ChatGPT to create content, marketers should also consider the following tips: Identify the audience that the content is intended for when asking ChatGPT to draft content. Consider the diverse identities and perspectives that are represented within that audience. Use inclusive language to describe people and communities when you are interacting with ChatGPT. Correct any biased language in the revision process. Seek diverse perspectives when editing ChatGPT\u2019s content to ensure that it is inclusive and respectful. Partner with organizations that are also committed to promoting diversity and inclusion. Reflect a variety of experiences and perspectives in your examples, source documents, and case studies. Highlight the achievements of individuals from diverse backgrounds. Review and edit any machine-generated content to ensure that it is free from bias.\u00a0 How can editors with DEI expertise help eliminate bias in ChatGPT? Anyone with knowledge of the subject matter being discussed can review text written by ChatGPT and eliminate any inaccuracies. However, to root out bias and stereotypes, it\u2019s helpful for editors to have cultural competency and DEI expertise. Individuals with cultural competency are aware of their own biases and assumptions, and they understand how societal factors can influence communication and perception. A phrase might be acceptable on the surface, but when read with a culturally competent lens, another wording might be more appropriate. Not only can alert reviewers analyze the content to identify any potential problems, but they can provide feedback to ChatGPT so its content can become more inclusive. Individuals who represent diverse perspectives and identities can also help identify areas where ChatGPT\u2019s language may be exclusionary or insensitive. How are AI language models becoming more inclusive? While ChatGPT can still struggle with reflecting diverse perspectives, efforts are ongoing to help it and other AI language models improve by incorporating better training data, along with individual feedback. Researchers and developers are including more diversity in the large datasets that AI language models are trained on. Including a diverse range of authors and sources in the training data can help ensure that a variety of perspectives and experiences are represented. Developers should use data that is balanced and representative, and not skewed towards one particular perspective or group. The experiences and voices of historically marginalized groups should also be included, not just the dominant culture. Learn more about inclusive marketing, and gain practical tips, tools, and how-tos at TDM Library. The one-stop content hub and resource center is filled with award-winning DEI content utilized by hundreds of thousands of professionals. The resources will spark conversations, increase teamwork, and make workplaces more productive.\", \"US English Male\");\n                }\n            };\n        <\/script>\n    <\/br><br \/>\n<span style=\"font-weight: 400;\">ChatGPT can do a lot of things, but it can\u2019t tell you what you should do.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ChatGPT, a large language model trained by OpenAI, can understand and generate human-like text responses to a wide variety of questions and prompts. You can request information, engage in conversation, or even ask it to perform certain tasks. ChatGPT is a significant step forward in artificial intelligence because it can generate human-like language.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s really good at answering questions, particularly general knowledge questions. It\u2019s not so good at giving opinions or weighing one option against another. For example, it can analyze a resume and tell you if a candidate has the relevant skills and experience for a particular job. However, it can\u2019t tell you if a candidate is a good fit for a particular role. Anything subjective still requires human judgment and analysis.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cMany people are afraid of what they do not understand, whether this includes interacting with different kinds of people or new technologies. When we work with organizations to uncover ways to embrace inclusive marketing, utilizing technology properly is a key piece of our approach,\u201d says Kurt Merriweather, VP of Innovation at The Diversity Movement. \u201cGiven the fear and enthusiasm around ChatGPT, we decided to take our own advice and challenge our content marketing team to use ChatGPT to create content for inclusive marketing.\u201d<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-8967 lazyload\" data-src=\"https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/05\/iStock-1460653471-1024x576.jpg\" alt=\"Chatbot Chat with AI, Artificial Intelligence. man using technology smart robot AI, artificial intelligence by enter command prompt for generates something, Futuristic technology transformation.\" width=\"1024\" height=\"576\" data-srcset=\"https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/05\/iStock-1460653471-1024x576.jpg 1024w, https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/05\/iStock-1460653471-scaled-600x338.jpg 600w, https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/05\/iStock-1460653471-300x169.jpg 300w, https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/05\/iStock-1460653471-768x432.jpg 768w, https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/05\/iStock-1460653471-1536x864.jpg 1536w, https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/05\/iStock-1460653471-2048x1152.jpg 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><\/p>\n<h2>Did ChatGPT speed up the writing of this article?<\/h2>\n<p><span style=\"font-weight: 400;\">This collaboration with ChatGPT saved research time and made writing the initial draft of the article faster and easier. By gathering research from a variety of sources quickly, it was easier to explore the topic from a variety of perspectives, settle on the most useful advice for inclusive marketing, and synthesize that information into a coherent article.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While ChatGPT\u2019s voice is uncannily conversational, its articles still need editing to eliminate repetitive language and to include creative flourishes that add interest and flair. Some editors might find it easier to ask ChatGPT for a basic article and make the revisions themselves, which is how this article was created.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ChatGPT\u2019s vast body of information is an advantage, but because its answers come from so many sources as well as patterns in the text that it has been trained on, ChatGPT doesn\u2019t cite specific sources. To get around this drawback, writers can ask ChatGPT for online resources on the topic, which may include information to link to.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As humans gain more experience using the platform, the better they will become at getting ChatGPT to write acceptable content. ChatGPT suggests using clear, specific instructions and guidelines, and include any relevant information about the intended audience and brand messaging. By asking for several revisions and giving detailed feedback each time, writers can get results that will be closer to meeting their specific needs.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/thediversitymovement.com\/library\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone size-large wp-image-8874 lazyload\" data-src=\"https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/05\/NEW-TDM-Library-Display-Ad_Large-B-1024x341.png\" alt=\"TDM Library. Your one-stop-shop for update DEI Resources. Explore with a free trial. Click here to learn more.\" width=\"1024\" height=\"341\" data-srcset=\"https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/05\/NEW-TDM-Library-Display-Ad_Large-B-1024x341.png 1024w, https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/05\/NEW-TDM-Library-Display-Ad_Large-B-600x200.png 600w, https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/05\/NEW-TDM-Library-Display-Ad_Large-B-300x100.png 300w, https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/05\/NEW-TDM-Library-Display-Ad_Large-B-768x256.png 768w, https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/05\/NEW-TDM-Library-Display-Ad_Large-B.png 1200w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/341;\" \/><\/a><\/p>\n<h2>How else can ChatGPT help marketers save time?<\/h2>\n<p><span style=\"font-weight: 400;\">ChatGPT can save marketers time and help them become more productive by eliminating the less creative aspects of the writing process. Along with saving time on research, here are other ways ChatGPT can help marketers:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Idea generation:<\/b><span style=\"font-weight: 400;\"> Chat GPT can generate ideas for your content marketing campaigns. Enter a topic or keyword and ChatGPT will suggest related topics or angles.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Personalization:<\/b><span style=\"font-weight: 400;\"> ChatGPT can help you personalize your content to specific audiences, by generating content that is tailored to the interests and preferences of different segments of your audience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Optimization: <\/b><span style=\"font-weight: 400;\">ChatGPT can generate content that incorporates relevant keywords and phrases to help you optimize your content for search engines.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Efficiency:<\/b><span style=\"font-weight: 400;\"> ChatGPT can automate other content marketing tasks, such as generating headlines or social media posts.<\/span><\/li>\n<\/ol>\n<h2>How does ChatGPT work? How can it perpetuate bias?<\/h2>\n<p><span style=\"font-weight: 400;\">ChatGPT is a tool for creating new content that is similar to what humans might create, but without the need for direct human input at every step of the process. It works by analyzing large amounts of data and learning patterns and rules from that data. Once it has learned these patterns, it can generate new data that is similar to the original data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The problem with those large data sets is that they may contain biases and perspectives of the people who created them. ChatGPT was designed to be as objective and unbiased as possible, but there is always a risk that the content it generates could reflect those underlying biases or assumptions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other potential problems include:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Inaccuracies: <\/b><span style=\"font-weight: 400;\">ChatGPT generates text based on patterns and structures that it was\u00a0 trained on. However, this data is not always 100% accurate, so there is a risk that the content generated could contain errors.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Offensiveness: <\/b><span style=\"font-weight: 400;\">The content it generates could be offensive or inappropriate for certain audiences or contexts.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Legal issues:<\/b><span style=\"font-weight: 400;\"> If inaccurate text created by ChatGPT is approved without being reviewed by human editors, it could result in legal issues for the brand or organization.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Additionally, ChatGPT is a machine learning model and may not always get it right, despite the best efforts of programmers and developers. For example, ChatGPT has been trained to use inclusive language, but some words might be appropriate in one context, but not in another. Therefore, humans should review any text created by ChatGPT, because social and cultural nuances are beyond the machine\u2019s ability.\u00a0\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-8973 lazyload\" data-src=\"https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/05\/iStock-1285963556-1024x683.jpg\" alt=\"Happy young african-american woman using laptop at home. Human brain and artificial intelligence concept.\" width=\"1024\" height=\"683\" data-srcset=\"https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/05\/iStock-1285963556-1024x683.jpg 1024w, https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/05\/iStock-1285963556-scaled-600x400.jpg 600w, https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/05\/iStock-1285963556-300x200.jpg 300w, https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/05\/iStock-1285963556-768x512.jpg 768w, https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/05\/iStock-1285963556-1536x1024.jpg 1536w, https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/05\/iStock-1285963556-2048x1365.jpg 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><\/p>\n<h2>How can marketers ensure diverse perspectives are included?<\/h2>\n<p><span style=\"font-weight: 400;\">Marketers reach a wide audience and their work can have a significant impact on how people perceive and interact with the world around them. That\u2019s why it\u2019s vital that marketing content \u2013 whether created by human or machine \u2013 is free from bias and reflects a diversity of perspectives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">DEI best practices should be included throughout the planning and execution of any marketing campaign. As they use ChatGPT to create content, marketers should also consider the following tips:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Identify the audience<\/b><span style=\"font-weight: 400;\"> that the content is intended for when asking ChatGPT to draft content. Consider the diverse identities and perspectives that are represented within that audience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Use inclusive language<\/b><span style=\"font-weight: 400;\"> to describe people and communities when you are interacting with ChatGPT. Correct any biased language in the revision process.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Seek diverse perspectives <\/b><span style=\"font-weight: 400;\">when editing ChatGPT\u2019s content to ensure that it is inclusive and respectful. Partner with organizations that are also committed to promoting diversity and inclusion.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reflect a variety of experiences<\/b><span style=\"font-weight: 400;\"> and perspectives in your examples, source documents, and case studies. Highlight the achievements of individuals from diverse backgrounds.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Review and edit <\/b><span style=\"font-weight: 400;\">any machine-generated content to ensure that it is free from bias.\u00a0<\/span><\/li>\n<\/ol>\n<h2>How can editors with DEI expertise help eliminate bias in ChatGPT?<\/h2>\n<p><span style=\"font-weight: 400;\">Anyone with knowledge of the subject matter being discussed can review text written by ChatGPT and eliminate any inaccuracies. However, to root out bias and stereotypes, it\u2019s helpful for editors to have cultural competency and DEI expertise.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Individuals with cultural competency are aware of their own biases and assumptions, and they understand how societal factors can influence communication and perception. A phrase might be acceptable on the surface, but when read with a culturally competent lens, another wording might be more appropriate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not only can alert reviewers analyze the content to identify any potential problems, but they can provide feedback to ChatGPT so its content can become more inclusive. Individuals who represent diverse perspectives and identities can also help identify areas where ChatGPT\u2019s language may be exclusionary or insensitive.<\/span><\/p>\n<h2>How are AI language models becoming more inclusive?<\/h2>\n<p><span style=\"font-weight: 400;\">While ChatGPT can still struggle with reflecting diverse perspectives, efforts are ongoing to help it and other AI language models improve by incorporating better training data, along with individual feedback.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Researchers and developers are including more diversity in the large datasets that AI language models are trained on. Including a diverse range of authors and sources in the training data can help ensure that a variety of perspectives and experiences are represented. Developers should use data that is balanced and representative, and not skewed towards one particular perspective or group. The experiences and voices of historically marginalized groups should also be included, not just the dominant culture.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Learn more about inclusive marketing, and gain practical tips, tools, and how-tos at <\/span><\/i><a href=\"https:\/\/tdmlibrary.thediversitymovement.com\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">TDM Library<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">. The one-stop content hub and resource center is filled with award-winning DEI content utilized by hundreds of thousands of professionals. The resources will spark conversations, increase teamwork, and make workplaces more productive.<\/span><\/i><\/p>\n<p><a href=\"https:\/\/tdmlibrary.thediversitymovement.com\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone size-large wp-image-8047 lazyload\" data-src=\"https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/03\/TDM-Library-Footer-Ad-B-1024x85.png\" alt=\"Display ad for TDM Library. Text says &quot;Find more content like this in TDM Library. Start my free trial&quot;\" width=\"1024\" height=\"85\" data-srcset=\"https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/03\/TDM-Library-Footer-Ad-B-1024x85.png 1024w, https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/03\/TDM-Library-Footer-Ad-B-600x50.png 600w, https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/03\/TDM-Library-Footer-Ad-B-300x25.png 300w, https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/03\/TDM-Library-Footer-Ad-B-768x64.png 768w, https:\/\/thediversitymovement.com\/wp-content\/uploads\/2023\/03\/TDM-Library-Footer-Ad-B.png 1200w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/85;\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ChatGPT can do a lot of things, but it can\u2019t tell you what you should do.\u00a0 ChatGPT, a large language model trained by OpenAI, can understand and generate human-like text15<\/p>\n","protected":false},"author":2,"featured_media":8967,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[45,57,5],"tags":[],"tdm_type":[92],"class_list":["post-8958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-blogs","category-inclusive-marketing-sales","category-blogs","tdm_type-articles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Create Inclusive Marketing Content Faster and Easier with ChatGPT<\/title>\n<meta name=\"description\" content=\"Learn how marketers can use AI tools like ChatGPT to save time and become more efficient as they plan, create, and execute inclusive marketing campaigns.\" 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